Wayne discovered customers’ core request for their footwear is to pursue comfort. Along with fashionable styles, high-end natural soft leathers, delicate production processes, he believed he will eventually grab the taste of his target customers. He had tried many materials for his designing shoe lining; and, finally he decided to use skins of the North America long tail deers. In order to provide the most comfortable fashion shoes, he also added materials of memory latex, poron, and flaxseed, and use the technology of 3D stereo-lithography to his production